January Doesn't Have to Be Dry
Dry January, Meet Hydration
Explore our top picks for skin that feels plump, protected, and properly hydrated — no matter how low the temperatures drop.
GLOW THROUGH JANUARY
THE VERY BEST OF 2025, AND WHAT WE'RE TAKING INTO 2026
Stories that shaped our year
A look back at where we began, how far we’ve come, and the moments — big and small — that taught us the most.
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New and exclusively ours
the warm winter palette
Discover our newest all-in-one warm winter palette — limited edition and designed to create seamless, buildable looks featuring 5 velvety eyeshadows and 3 rich blush shades.
Shop The Warm Winter Palette
Living In Our Prime
The Foundation of your look
Prime Skin is a hybrid primer + skin-tint that gives your skin a subtle glow while providing you with the best buildable coverage.
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